While your site is always a marketing tool, it is also a resource that will improve the efficiency of your internal operations. One good example of this is online registration documents. This is perfect for medical practices and consulting firms.
Consider This
Include PDF versions of all of your standard new customer documents on the website, allowing new customers to download, print, and complete them prior to an appointment. This can shave 15 to 30 minutes from a persona’s appointment time and help your staff stay on schedule as well.
Step It Up
Post the forms in an interactive format so the customer can fill them out directly from the website and have all of the information emailed to your office almost instantly. Ideally, your staff will receive the registration information several days ahead of time and any kinks with the appointment will be worked out well in advance.
Even Better
Your web developer may be able to format an online form to send you the data in a format that can be easily imported into your local office software program. This eliminates tedious typing and human error and frees up more of your office administrator’s time.