Everyone wants to make the most out of their marketing efforts. You are most likely spending money, and hoping for a steadfast return. There are a few basic areas you can cover to help aid your efforts.
One thing people often forget to do is thoroughly analyze their target market/audience before they begin their campaign. (Hint: the key part of my last statement was before they begin.) Sure you want everyone to use your products, but you can’t gear your efforts to target every living person and expect everyone to relate to them. It is important to define, and focus on, who you are targeting. Write your ideas down. Work on them and revise them until you have a clear picture of who you are trying to reach. Then integrate it into your marketing plan, and direct your efforts around what you come up with.
Key Elements to Remember
- Define your demographics: Think beyond just male or female. Age (specific age groups, not just old and young; for example 18-25 or 65+), location, climate, race, income, education level, employment are all good places to start and can help you narrow in on who you want to reach.
- Think about their psychographics: This is the social side of your target market. Look at social class, lifestyles, behavior, opinions, and values.
The more precisely you can identify who you are targeting, the more likely you are to have success with your efforts. It’s important to tailor your marketing to the right audience. If not, you could end up spending hundreds or thousands of dollars, and never reach who you want to be.
Don’t forget that the whole process takes time. You may need to make revisions to who your campaign is targeting. That is okay. Just be patient and continue to define and redefine your target market.
