There are two kinds of internet marketing, the kind that works, and the other kind. Mimicry has become less a form of flattery, and more of a standard operation procedure, so who better to mimic than the man who marketed himself so well that he became one of the most powerful men in the world. So how did he do it?
Accessibility.
Barack Obama understood that you need to reach people where they are comfortable. He had a website, a blog, a Twitter page, a Facebook page, participated in online discussions, and had thousands of links on social bookmarking sites (Digg, Reddit, etc.), all in addition to the voluminous amount of print, radio, TV advertisements, and interviews for his campaign.
Obama’s internet marketing campaign relied heavily on his willingness to put himself outside of traditional political marketing mediums. Step outside of your comfort zones and market your business wherever you can. Post business updates on Twitter, LinkedIn, and Facebook. Start a blog for your business and submit posts to Digg, Delicious, Reddit, and every other social networking site that you can find. Posting on forums that relate to your industry is a great way to showcase your knowledge while helping people.
Internet marketing has become a very hot topic, because of the constant battle for market share, and since the concept of internet marketing is fairly new, many otherwise qualified professionals think that the only way to market their business online is to hire a professional. While there are always advantages to hiring a professional, there are many things that you yourself can do to increase your company’s online profile, so shake up your traditional business marketing. With a little knowledge and willingness to put your business out there, you can build a company image that will have customers cheering your name. Now that’s a change you can believe in.