Hello. I am a potential customer. I’d love to talk to you about your product. Heck, I’d even like to buy it. But I need one question answered. Can you help me?
Wait, I am on your website. I can just find your contact information and call you myself.
Hold on. I can’t find out how to contact you. Email? Phone? I’d even fax it to you. But I cannot find it on your website. You left it off. Or I just don’t know how to find it because you buried it way too far below the sand.
Contact information? Where are you? I am looking for you!
Oh well, I am leaving now. I don’t want to look any longer. We could have been such great friends. Maybe there will be a next time.
Ahh, forget it, I am gone and I am not coming back.
Are you at risk of losing potential customers because they can’t find your contact information? It may seem simple, but you’d be surprised at how many people leave it off or hide it so deep in their site that visitors just can’t find it. Your contact information should be where every visitor can find it, and fast.
Put it in plain sight. Potential customers are not going to dig around for it. They are just going to move on to the next site that offers them the same thing(s) you do.
It’s so easy and simple. REMEMBER: Make your contact information visible and easy to find.
Just make sure you don’t forget it so you won’t lose any business over it.