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Posts Tagged target audience

Wacky Wednesday in the PR House: Series 1, Part 3: Creating an Effective PR Plan

Rachael Pierce Written by Rachael Pierce

Wacky Wednesday is in full swing and ready to pick up right where we left off last week with the next three elements of your communication plan. Featured this week: Message (RESPECT…find out what it means to me) Goals (we aren’t climbing Mt. Everest, at least not yet.) Objectives (didn’t we already decide on Mt. [...]

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Wacky Wednesday in the PR House: Series 1, Part 2: Creating an Effective PR Plan

Rachael Pierce Written by Rachael Pierce

Happy Wednesday, folks! Wacky Wednesday in the PR House is back for Part 2 of our first series. In case you missed last week, this series is all about developing an effective PR Plan. For those students who missed class last week… check out what we talked about here. Let’s pick up where we left [...]

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Knowing Your Target Audience is Paramount.

Rachael Pierce Written by Rachael Pierce

Everyone wants to make the most out of their marketing efforts. You are most likely spending money, and hoping for a steadfast return. There are a few basic areas you can cover to help aid your efforts. One thing people often forget to do is thoroughly analyze their target market/audience before they begin their campaign. [...]

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