Posts Tagged Marketing
Create a Homepage That Sells
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Jacqueline Sinex Simple is good, but beware of oversimplifying. A homepage needs to be more than just one picture of your product with an “enter” link. Gone are the 1990′s. You need to design your homepage for 2 audiences – your visitors (humans) and the search engines (robots). Here are some tips: Include a brief yet specific [...]
Read moreWacky Wednesday in the PR House: Series 1, Part 1: Creating an Effective PR Plan
Written by
Rachael Pierce We all need to have a plan. A plan to do the laundry. A plan to exercise. A plan keep in touch with friends. A plan for your PR campaign. We need plans. Some of them are more trivial that others – a plan for your PR is not one of them. In order to [...]
Read moreKnowing Your Target Audience is Paramount.
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Rachael Pierce Everyone wants to make the most out of their marketing efforts. You are most likely spending money, and hoping for a steadfast return. There are a few basic areas you can cover to help aid your efforts. One thing people often forget to do is thoroughly analyze their target market/audience before they begin their campaign. [...]
Read moreHail to The Thief: How Obama Stole the Hearts of America and taught us all about business marketing.
Written by
Bryan Lokey There are two kinds of internet marketing, the kind that works, and the other kind. Mimicry has become less a form of flattery, and more of a standard operation procedure, so who better to mimic than the man who marketed himself so well that he became one of the most powerful men in the world. [...]
Read moree-Learning: Out of the Classroom and Onto the Web
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Jacqueline Sinex Does your company offer courses for professional certifications that require students to spend several hours in a classroom every year? How much more convenient would it be for those individuals to study from their home or office? Examples include: Real Estate industry courses with multiple chapters, interactive Flash quizzes, random security check questions, and final [...]
Read moreQuick Tip: Your Digital Business Card
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Bryan Lokey How do you sign your outgoing email? Does that signature reflect the image you want projected for your business? Your outgoing email signature not only communicates your contact information but can also be a great way to drive visitors to your website. A standard email signature format for your company conveys professionalism and guarantees that [...]
Read moreMake Your Web Site a Touch Point
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Jacqueline Sinex Many marketing experts will advise you to have multiple “touch points†for you customers and prospects – some way to contact those people repeatedly and keep you in their minds. You might mail a postcard, make a follow up phone call, or even visit their doorstep. But remember that your web site should also serve [...]
Read moreHello Out There!
Written by
Rachael Pierce Hello. I am a potential customer. I’d love to talk to you about your product. Heck, I’d even like to buy it. But I need one question answered. Can you help me? Wait, I am on your website. I can just find your contact information and call you myself. Hold on…… I can’t find out [...]
Read moreDeceptive Marketing About Domain Names
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Jacqueline Sinex We have had a growing number of questions lately about these very hasty emails and letters that start with something like “Final Notice of Domain Extension”. They go on to explain how you will lose this opportunity to secure your domain if you don’t act right away – by contacting them and of course paying [...]
Read moreUser-Friendliness and SEO-friendliness
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Jacqueline Sinex Planning to redesign your web site? Always good to hear! Here are a few tips for improving your web site, even on a limited budget. 1. Keep your logo in the top left corner, linked to the main url. It seems so simple. But there are still many sites that do not practice this. More [...]
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