Posts Tagged Marketing
Tap into New Resources: Press on Your Website
Written by
Rachael Pierce Every business needs a media/press kit (the two names are interchangeable). Your media kit is a go-to guide for others to learn about your business. It should be enticing and informative. It should provide viewers with a good snapshot of your company, and make them want to learn more about your company, products and services. [...]
Read moreReinforcing Your Brand
Written by
Rachael Pierce You always hear the term “brand” and “branding,” but have you figured out how that translates to your company? You might think your brand is strong but you should consider giving it a good critique to see if its living up to the expectations you have for it. Your brand is compromised of many elements [...]
Read moreDon’t let your marketing be fooled.
Written by
Rachael Pierce This morning, I got bit by the April Fool’s bug… clocks got set ahead, and I thought I was late. It took me about 10 minutes (and 4 coworkers playing along with the joke later) to get it. It gave us all a good laugh, and it made me start thinking … one thing no [...]
Read moreInteraction is Not an Option
Written by
Bryan Lokey The proliferation of social networking throughout the internet has lead to a sharp increase in social marketing. Whether this marketing comes in terms of social networking profiles, viral videos, or blog entries companies are striving to meet their customers where they are–online. While this type of marketing effort is a necessity, companies have to be [...]
Read morePersonalized Messages Make All the Difference
Written by
Rachael Pierce Personal touches make a world of difference. It builds a different kind of rapport with clients when they get something handwritten from you, rather than a sterile, cold (and maybe generic) emails. It seems simple and it seems like it wouldn’t make that big of a difference, but believe me it does. Think about how [...]
Read moreOnline Newsrooms
Written by
Jacqueline Sinex Yet another example of how to use your web site as a communications platform, rather than just a marketing tool: a newsroom. More commonly seen in websites for mid-size and large corporations, a newsroom serves many purposes. From a PR stand point, it fortifies messages you have already spread to the public. From a Marketing [...]
Read moreKnowing what your customers think is a good thing.
Written by
Rachael Pierce Now more than ever it is important to have happy customers. Happy customers usually remain customers and are often more likely to spread the word (and I mean the good stuff) about your business. A good way to use your happy customers to generate a bit of buzz about your business is to ask them [...]
Read moreWacky Wednesday in the PR House: Series 1, Part 4: Creating an Effective PR Plan
Written by
Rachael Pierce Like all good things in life, even this series must come to an end. The good news? Wacky Wednesday in the PR House will be coming at you with fresh topics next week (and every Wednesday after that). This week is a busy week and we are covering the last six elements of an effective [...]
Read moreWacky Wednesday in the PR House: Series 1, Part 3: Creating an Effective PR Plan
Written by
Rachael Pierce Wacky Wednesday is in full swing and ready to pick up right where we left off last week with the next three elements of your communication plan. Featured this week: Message (RESPECT…find out what it means to me) Goals (we aren’t climbing Mt. Everest, at least not yet.) Objectives (didn’t we already decide on Mt. [...]
Read moreWacky Wednesday in the PR House: Series 1, Part 2: Creating an Effective PR Plan
Written by
Rachael Pierce Happy Wednesday, folks! Wacky Wednesday in the PR House is back for Part 2 of our first series. In case you missed last week, this series is all about developing an effective PR Plan. For those students who missed class last week… check out what we talked about here. Let’s pick up where we left [...]
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