Posts Tagged Internet Marketing
E-commerce: Getting Your Sales On
Written by
Jacqueline Sinex So now your e-commerce website is done and launched. Congratulations! Oh, but wait a minute – you need orders? Yes, that’s right, the Internet is a beautiful thing, but it isn’t a leprechaun. You have to market your website to bring traffic to it, and you need to pay attention to certain things to convert [...]
Read moreWEBii Shares Advice in Video Interview
Written by
Ally Hugg We recently welcomed a special guest to the WEBii office – who wanted to learn about the importance of custom web design and maintaining a professional website. Doug Keating, of Structural Environments came by to conduct a video interview with Jacqueline Sinex, Project Manager here at WEBii.
Read moreTap into New Resources: Press on Your Website
Written by
Rachael Pierce Every business needs a media/press kit (the two names are interchangeable). Your media kit is a go-to guide for others to learn about your business. It should be enticing and informative. It should provide viewers with a good snapshot of your company, and make them want to learn more about your company, products and services. [...]
Read moreReinforcing Your Brand
Written by
Rachael Pierce You always hear the term “brand” and “branding,” but have you figured out how that translates to your company? You might think your brand is strong but you should consider giving it a good critique to see if its living up to the expectations you have for it. Your brand is compromised of many elements [...]
Read morePersonalized Messages Make All the Difference
Written by
Rachael Pierce Personal touches make a world of difference. It builds a different kind of rapport with clients when they get something handwritten from you, rather than a sterile, cold (and maybe generic) emails. It seems simple and it seems like it wouldn’t make that big of a difference, but believe me it does. Think about how [...]
Read moreOnline Newsrooms
Written by
Jacqueline Sinex Yet another example of how to use your web site as a communications platform, rather than just a marketing tool: a newsroom. More commonly seen in websites for mid-size and large corporations, a newsroom serves many purposes. From a PR stand point, it fortifies messages you have already spread to the public. From a Marketing [...]
Read moreWacky Wednesday in the PR House: Series 1, Part 4: Creating an Effective PR Plan
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Rachael Pierce Like all good things in life, even this series must come to an end. The good news? Wacky Wednesday in the PR House will be coming at you with fresh topics next week (and every Wednesday after that). This week is a busy week and we are covering the last six elements of an effective [...]
Read moreHow To: Turn a Photo From Color into Black and White For Free in 1 Minute.
Written by
Bobby Martinez Easy, just use Photoshop, right? Sure, that would be the easiest way. However, Adobe Photoshop can cost anywhere upwards of a thousand dollars, so this isn’t something that just anyone can use. Most likely, you would have to be at a company, or a school, or have amassed a golden empire not unlike the master [...]
Read moreRepresent Quality: Using Fine Photography
Written by
Jacqueline Sinex When it comes time to provide photos of your product or service for a website, don’t make the mistake of skimping on quality. A poor, low resolution, fuzzy photograph can kill the presentation of your business. If you are trying to convey to your prospects that you offer a high-quality product that is of value, [...]
Read moreEasy Internet Marketing Part 1: Online Forums
Written by
Jacqueline Sinex Even the most unusual hobbies have community websites dedicated to connecting people with similar interests. Do some quick searching and you are bound to find at least one forum related to your industry – or better yet, related to your target audience. If you are selling baby products, then joining a forum dedicated to new [...]
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