Web Site Maintenance Category
Choosing a CMS for Your Web Site
Written by
Jacqueline Sinex A lot of folks crave the ability to self-manage their web site. But, no two content management system applications are equal. When researching software with your web developer, these are some factors to consider: You need a CMS software that runs efficiently and won’t bog down the server & site speed. You want an administrative [...]
Read moreAn Easy Traffic Boost: Contests
Written by
Jacqueline Sinex If you are looking for a way to encourage people to visit (and revisit) your web site, try an age-old marketing tool: a contest. Think of a simple give-away item that relates to your business – small items could be: a book by an industry author, a how-to publication that you wrote, a white paper, [...]
Read moreFashion Trends Your Business Can Actually Use
Written by
Rachael Pierce People are always trying to keep up with the latest trends. Whether it’s the latest trend in handbags or shoes, people are stopping to take notice and see what is emerging on the fashion scene. For all of the fashionistas out there, this post is for you. Let’s take our fashion sense and translate it [...]
Read moreQuick Tip: Multiple Domain Names
Written by
Jacqueline Sinex Having trouble deciding on a particular domain name to represent your business? Keep in mind that you do not have to decide on just one – you can have more than one domain name pointing to the same web site presence.  Your primary domain is usually the one that you use to advertise on business [...]
Read moreAre Meta Tags Important?
Written by
Jacqueline Sinex A lot of web site owners hear the term “meta tag” at some point and aren’t really sure what it is. Then they start to panic and wonder if their web site designer included this. This topic can be rather extensive, so I will just cover some brief points. Firstly, there are many types of [...]
Read morePersonalized Messages Make All the Difference
Written by
Rachael Pierce Personal touches make a world of difference. It builds a different kind of rapport with clients when they get something handwritten from you, rather than a sterile, cold (and maybe generic) emails. It seems simple and it seems like it wouldn’t make that big of a difference, but believe me it does. Think about how [...]
Read moreOnline Newsrooms
Written by
Jacqueline Sinex Yet another example of how to use your web site as a communications platform, rather than just a marketing tool: a newsroom. More commonly seen in websites for mid-size and large corporations, a newsroom serves many purposes. From a PR stand point, it fortifies messages you have already spread to the public. From a Marketing [...]
Read moreHow the Web Fuels Efficiency
Written by
Jacqueline Sinex While your site is always a marketing tool, it is also a resource that will improve the efficiency of your internal operations. One good example of this is online registration documents. This is perfect for medical practices and consulting firms. Consider This: Include PDF versions of all of your standard ‘new customer’ documents on the [...]
Read moreCommon Web Terms You May Have Missed
Written by
Bryan Lokey The internet if full of terms that can seem quite confusing. Many sites use terms and abbreviations that they expect a person to know without even giving them a brief overview about what the terms mean. Even when you search for the definitions of these terms some of the information you find can read like [...]
Read moree-Learning: Out of the Classroom and Onto the Web
Written by
Jacqueline Sinex Does your company offer courses for professional certifications that require students to spend several hours in a classroom every year? How much more convenient would it be for those individuals to study from their home or office? Examples include: Real Estate industry courses with multiple chapters, interactive Flash quizzes, random security check questions, and final [...]
Read more
