Web Site Maintenance Category
What is Page Rank?
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Jacqueline Sinex This is a term that gets thrown around like biscuit dough in a Southern cafe. But I expect few people actually know what it means. According to Wikipedia: PageRank is a link analysis algorithm, named after Larry Page, used by the Google Internet search engine that assigns a numerical weighting to each element of a [...]
Read moreNew Year, New Plan
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Chass Armstrong Like athletic endeavors, the business world operates best when properly planned and monitored. You can’t make the proper decisions to advance and strengthen your business without having clear, definable goals and a plan to obtain them.
Read moreTop Tools for the Working Mom
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Jacqueline Sinex In a November 2010 issue of Working Mother magazine, Linkedin was sited as a “top tool” for working moms: “The ability to multitask is a must for the working mom. LinkedIn is one of the tools you can use to maintain your work-life balance while also gleaning key insights from other career minded professionals. The [...]
Read moreMinimizing Javascript
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Jacqueline Sinex Sometimes a little bit of javascript is necessary to control certain features in a website, such as a simple slideshow element on a page, which was a better choice over the heavy Flash animation. But as organic SEO becomes more prominent, we must learn to minimize the presence of javascript among our web page code, [...]
Read moreImage Alt Tags
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Bryan Lokey Do the images on your website have alt tags? If they do, are the alt tags something like abc123.jpg? A very basic yet helpful search-friendly design practice is to include alt and title tags in each of your graphics to better describe what they are. This tells visual impairment devices what those pictures are, and [...]
Read moreGoogle Says Buh-Bye to Meta Keywords
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Jacqueline Sinex Have You Heard? After years of speculation, it’s official: Google’s Matt Cutts stated that Google’s indexing formula ignores the ‘keywords’ meta tag. What does this mean? The meta keywords tag does nothing for your position on Google. However, they are still used by many other search engines and directories, so don’t be too hasty and [...]
Read moreChoosing a CMS for Your Web Site
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Jacqueline Sinex A lot of folks crave the ability to self-manage their web site. But, no two content management system applications are equal. When researching software with your web developer, these are some factors to consider: You need a CMS software that runs efficiently and won’t bog down the server & site speed. You want an administrative [...]
Read moreAn Easy Traffic Boost: Contests
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Jacqueline Sinex If you are looking for a way to encourage people to visit (and revisit) your web site, try an age-old marketing tool: a contest. Think of a simple give-away item that relates to your business – small items could be: a book by an industry author, a how-to publication that you wrote, a white paper, [...]
Read moreFashion Trends Your Business Can Actually Use
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Rachael Pierce People are always trying to keep up with the latest trends. Whether it’s the latest trend in handbags or shoes, people are stopping to take notice and see what is emerging on the fashion scene. For all of the fashionistas out there, this post is for you. Let’s take our fashion sense and translate it [...]
Read moreQuick Tip: Multiple Domain Names
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Jacqueline Sinex Having trouble deciding on a particular domain name to represent your business? Keep in mind that you do not have to decide on just one – you can have more than one domain name pointing to the same web site presence.  Your primary domain is usually the one that you use to advertise on business [...]
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