Social Networking Category
How Your Website Can Help Non-Profits & Charities
A creative and effective way for your business to help out non-profit organizations and charities is to use your company’s online resources. Consider some of these ideas: If you don’t already have e-commerce features on your site, you can easily set up a pay pal account to accept online donations without having to purchase complex [...]
Easy (and free) Link Building Techniques
You need “link juice” to increase your site’s ranking in the SERPs. Here are a few easy, free link building tactics that can be used by any business owner! Donate your services to a good cause or have an event that will draw media attention. Remember to take lots of pictures and video for posting [...]
Social Networking 101
Love it or hate it, social networking is an essential aspect of business in the 21st century. Social networking not only keeps you informed with regards to what your customers and competition are up to, but it is also one of the easiest ways to enhance brand awareness and credibility… or hurt it. Pay attention [...]
Advantages of Outsourcing SEM
If your company is serious about seeing significant ROI from their search marketing efforts, it’s a good idea to hire an outside firm. Oftentimes, tedious hours of link building and keyword research are assigned to the intern… the secretary will tweet to an audience of three followers once a week… and every once in a [...]
Tech Tips: Put a Twitter Badge on Your Page
Twitter is one of the hottest trends on the internet right now. For those of you not in the know, it’s what is called a microblogging service. It’s basically a page that stores any number of text updates, limited to 160 characters maximum. It’s almost like uploading SMS messages for everyone to see, allowing you [...]
Read moreSocial Media: Not Just a Fad.
Fads of the decades: 1960′s: tie-dye, lava lamps, and ouija boards 1970′s: tetherball, pet rocks, and Farrah Faucet hair 1980′s: parachute pants, Rubik’s cube, and Jazzercise 1990′s: Tamagotchi, chat rooms, and spandex 2000′s: Crocs, Hannah Montana, and… social media?? Consider the following (adapted from Erik Qualman’s article, Social Media: Fad or Revolution?): By 2010, Gen [...]
Quick Tips: Interative Media Frenzies
2009 is proving to be a turning point in the number of small business owners who have asked us about using audio and/or video media in their web sites. But while awareness of these interactive mediums have grown, it isn’t always advisable to start plastering video and audio files all over your web site. Remember [...]
Special Care Required Here
Last Thursday, the first finger on my left hand somehow got smashed in the bathroom door and has been in pain ever since. (Literally, I’m still feeling pain now.) I’m not sure if it is just me being clumsy, or if I’m in too much of a rush to do everything. There is an upside [...]
Interaction is Not an Option
The proliferation of social networking throughout the internet has lead to a sharp increase in social marketing. Whether this marketing comes in terms of social networking profiles, viral videos, or blog entries companies are striving to meet their customers where they are–online. While this type of marketing effort is a necessity, companies have to be [...]
Read morePersonalized Messages Make All the Difference
Personal touches make a world of difference. It builds a different kind of rapport with clients when they get something handwritten from you, rather than a sterile, cold (and maybe generic) emails. It seems simple and it seems like it wouldn’t make that big of a difference, but believe me it does. Think about how [...]
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