A creative and effective way for your business to help out non-profit organizations and charities is to use your company’s online resources.  Consider some of these ideas:

• If you don’t already have e-commerce features on your site, you can easily set up a pay pal account to accept online donations without having to purchase complex a shopping cart system.
• If your site currently incorporates e-commerce, add an option at check-out to include a donation into the purchase total.
• Use your social media outlets to share your support of your organization and let others know how they can help.
• Link your organization’s website to your own site and social networks to help out their SEO.
• Have an online contest.  For example, whenever your company’s facebook page reaches 1000 fans, you will donate $X to Organization X.

By using these and other tactics, you will not only be supporting a good cause, but you’ll be building your online presence and improving your site’s SEO in the process!

Still racking your brain to come up with a quick way to build links to your website and increase your online exposure?  Fact: YouTube consistently ranks as a Top 5 Search Engine; last month alone it was used by 125.5 million Americans.

YouTube, like every search engine, uses its own algorithm and delivers unique results… video results.  To access the 125.5 million Americans using YouTube each month, you must have video content on the web.  This doesn’t have to be an elaborate short film by any means– it can be as simple as a slide show, webinar, or a quick infomercial.  If you want to get more creative with your search marketing strategy, try releasing a viral video!

You should use the same principle SEO tactics with YouTube that you would with more tradtional search engines.  When submitting content to YouTube, be sure to sign up for a director’s account.  This will give you more room to describe your business and you’ll also have the capability to put live links in video descriptions.  Video content is a great and relatively easy way to get top-ranking search results, so what are you waiting for?  Grab the video camera and GO!

Authorize.net.

In our years of e-commerce development we have worked with a variety of payment gateways to integrate a business’s credit card processing service with a web site.  Authorize.net is currently one of the most popular gateway services available, making it very easy to install for almost any shopping cart.  Most software already has a module available to integrate with this service, which saves both your development team and you time and money.

Have You Heard?

After years of speculation, it’s official: Google’s Matt Cutts stated that Google’s indexing formula ignores the ‘keywords’ meta tag.  What does this mean?  The meta keywords tag does nothing for your position on Google.  However, they are still used by many other search engines and directories, so don’t be too hasty and delete them from your web pages.  As I have mentioned before, having some extra meta tags in your site code is not going to harm you, so it is not a “bad” idea to keep up with your meta keywords.

Twitter is one of the hottest trends on the internet right now. For those of you not in the know, it’s what is called a microblogging service. It’s basically a page that stores any number of text updates, limited to 160 characters maximum. It’s almost like uploading SMS messages for everyone to see, allowing you to follow what your friends and acquaintances are up to 24/7.

You may have even seen little Twitter “badges” on people’s websites. These are little modular paces of code that will display your latest tweet right on your own webpage. It’s a pretty neat widget to have if you have a personal page, or own a business and want to keep your customers updated on your latest specials, but don’t want them to navigate away from your web page.

Putting a Twitter badge on your website is actually really easy, because all the hard stuff is done for you already. After you’ve setup your twitter account , visit this website: TwitStamp.com

Once you’ve customized and fiddled with your shiny new Twitter badge and you deem it satisfactory, simply scroll to the bottom where it says “Use it”. Click the first field that says “HTML”, copy the code, and paste the code, exactly as it is, into your website’s HTML page.

The next time you reload your page, you’ll have a widget displayed, just like it is now, after I inserted the HTML into this blog post.

As you can see, there are a variety of ways in which you can customize your badge, so have fun with it, keep it relevant, and Tweet on!

You don’t need to be intimidated by the internet. It’s merely a collection of interconnected websites, and websites are actually very simple things. They are files that people can access through Internet Browsers such as Internet Explorer, Mozilla Firefox, or Google Chrome. See? It’s not so scary when you break it down to its simplest elements.

You will need to do 3 things to make a website and publish it online: Create your Website Files, Purchase Web Hosting Space and Register a Domain Name, and Upload Your Files to a Web Server.

1) Create Your Website Files:

The website files are what visitors see when they visit your website. Basic websites are constructed with HTML code, but if you don’t know how to code HTML, there are programs that build websites in an environment similar to word processors (I.E Microsoft Word) and can generate your HTML files for you. Adobe Dreamweaver is a popular program, but if you’re looking for a free solution, Mozilla has a free HTML editor named SeaMonkey. (You can use any program you want, these are just recommendations).
Download and install the SeaMonkey program on your computer, then open the program.

In the SeaMonkey program, go to File > New > Composer Page.

Starting a New Web Page in SeaMonkey

This is where you can build your web page. Once you’re finished with a page, make sure to Save it. It will automatically save as an HTML document, with the file extension “.html”.

Great! You’ve now created your website files, and they’re saved on your computer. Now you need to find a company to host your files on the internet.

2) Purchase Web Hosting Space and Register a Domain Name:

A Domain Name is the name that will point to your website, such as “example.com” or “example.net”. Web hosting companies have servers that specialize in storing websites for people to access over the internet. Purchase some web hosting space from a company that offers the domain name as well, because it will greatly simplify the process. Some hosts even offer free domain name registration with the purchase of web hosting space. Example: Webii.net

Once you’ve purchased hosting space and a domain name, make sure to ask the company for your “FTP connection information” so that you can move onto step 3.

3) Upload Your Files to your Web Server:

In order to upload the website files that you created in step 1 to the web hosting server space that you purchased in step 2, we’re going to use something called an FTP program. There is a great, free program called Filezilla (made by the brains behind the Firefox web browser), and you can download it here: Download Filezilla

Download the the appropriate file depending on your operating system, install Filezilla on your computer, and open up the program.

In order to connect to your web server, you’ll need the following information, available from your web host: FTP Hostname, User Name, and Password. You can enter this information into the fields at the top of the Filezilla program and click “quick connect”. You should now be connected to your web server.

Connecting to your Web Server

Once you’ve connected, you can use the left window pane to navigate your computer’s files, and you can upload files from your computer to the web server. Ask your web host which directory contains your website files. You will upload the HTML files that you created on your computer onto the web server, into that specific directory.

Now, try visiting your domain name in a web browser. You’re on the web! You see? Publishing a web site onto the internet is easy. Making a web site that looks good? Now that is a different story.

A lot of folks crave the ability to self-manage their web site. But, no two content management system applications are equal. When researching software with your web developer, these are some factors to consider:

• You need a CMS software that runs efficiently and won’t bog down the server & site speed.
• You want an administrative interface that is easy for you to use.
• A lot of the nicely coded efficient software have awful looking interfaces.
• A lot of attractively designed systems are incredibly slow and arduous.
• Some software is too new or poorly supported, lacking community resources.
• Some software is widely popular with vast free online resources or paid support options.
• More popular programs often have easy growth options like add-on modules.

When WEBii proposes web site development with a CMS, we take all of these factors into consideration and choose a software or a ground-up custom solution option that best meets the needs of that client.

2009 is proving to be a turning point in the number of small business owners who have asked us about using audio and/or video media in their web sites.  But while awareness of these interactive mediums have grown, it isn’t always advisable to start plastering video and audio files all over your web site. Remember to go back to those standard marketing rules – who is your audience and what do they want?

How large are your files and how will they affect the performance of your site to those visitors? Do they have a fast enough Internet connection?  Will they likely be viewing your site at work when they might need to mute sound from playing?  Is the primary purpose of your web site to entertain, for brand recognition, or for making sales?  Will a video detract from another key call-to-action?

For many businesses, marketing with online videos and audio is a great tool, but it might be better served on a particular web page instead of your home page, or only on third party web sites like blogs, community forums, Google, and YouTube.  SEO and marketing consultants can often make recommendations in this area that are tailored to your campaign.  Ask WEBii about SEO Marketing Services.

Example contest web page

If you are looking for a way to encourage people to visit (and revisit) your web site, try an age-old marketing tool: a contest.

Think of a simple give-away item that relates to your business – small items could be: a book by an industry author, a how-to publication that you wrote, a white paper, t-shirts, other promotional items; larger items could be: a plane ticket, a vacation package, cash, etc.

Now create an enticing and simple online form on your web site, and make sure it is easy to find.  Post links and “ads” about the contest on your homepage and other popular pages.  Make sure the rules and dates of the contest are nicely spelled out and do not scare your participants away.  Include a newsletter subscribe option in the form.  Make the confirmation page (thank you page) of your form valuable also – direct the user to particular information that you want them to see.

Take advantage of any marketing channels you have to announce the contest and create buzz about your business – submit the story to your Chamber newsletter, post it on networking web sites, mention it in your e-mail newsletter.

Once your contest is over, remember to follow through with the promise of selecting a winner and delivering the prize.  Take the opportunity to follow up again with your customers and mailing list contacts by announcing the winner in an e-newsletter and other marketing media.

What this does for your business:

• Creates brand (and web site) awareness
• Offers opportunity to gather new contacts for your mailing list
• Invents an excuse to contact and follow up with people
• Generates news about your company
• Increases traffic to other areas of your web site

People are always trying to keep up with the latest trends. Whether it’s the latest trend in handbags or shoes, people are stopping to take notice and see what is emerging on the fashion scene. For all of the fashionistas out there, this post is for you. Let’s take our fashion sense and translate it to what works for our businesses and website design. Stay with me as we touch on the top trends and translate them into design that works!

Trend #1: Canary Yellow is hot hot hot! Use splashes of color within your website design to create contrast and highlight important services or features. A pop of color is not only visually pleasing, but can also help you stand amongst the millions of other websites on the Internet. (Keep in mind, I said to use a POP of color – you don’t want your whole website to be a montage to a bright color that blinds your visitors.)

Trend #2: Braids, braids & more braids. It’s all the rage to braid your hair and I don’t mean the boring, one big braid we saw in the 1990s. Now it’s all about being creative with your braids – maybe it’s a small, side swept braid on just one side of your head or intricate braids tied into an up-do that paint a beautiful weave. Whatever the choice, there is something very hip about being creative with your braids. You are probably thinking how does this translate into my website’s design. It’s simple. While you want your design to be clean and modern, you also want a design that is creative and shows off your personality. Even when it is simple, creativity must be integrated into your website’s design.

Trend #3: Watch your step with those 4 inch heels. The world can be tricky to navigate, especially in four inch heels. However, the height advantage can really work for us shorter folks. However, don’t make your website a maze. Make it easy to navigate. Granted heels make it easier to see farther, but our feet can start to hurt if we have to walk too far. Your website navigation should be a breeze for visitors. The easier it is for them to find the information they need, the longer they will stay on the site.

Trend #4: The oversized handbag is your secret weapon. Inside your oversized handbag is all of your tricks. Use your website to hold a similar arsenal. Not only do you want to have the necessities in your purse (wallet, sunglasses, cell phone) and on your website (contact information, information about the company, products & services), but you want to have the helpful extras. For your website, this means having useful information and links readily available for your customers. It also means highlighting your own expertise for the visitor; you can do this easily through a blog or through posting helpful articles on your website.

Trend #5: Printed graphic tops show what you are made of. One of the most defining aspects of your website is the photography you use. You want to use high-quality, professional photography. Stock photography is very reasonably priced and provides you with the professional look that is necessary. The last thing you want is a website with low resolution images that provide an unpleasant viewing experience for your visitors, who are often potential customers. Fashion rewind … just as your photography translates into what people think about your website, your graphic tops should have prints that are meaningful and reflect your personality. Otherwise, who are you trying to show off to?

Trend #6: One shoulder, please! The perfect top … one shoulder exposed … stunning! Plus, it’s a sassy and fun summer look. Your website should show off your best shoulder. You want to highlight the important information about your company, the products & services you offer, and why folks should choose you.  However, you don’t want to give everything you’ve got away. Use your website to drawn them in. Make sure there is a clear call to action. Basically, you want to entice them to want more, so they will contact you directly.

It is fun to see how two completely separate items – fashion and web design – can relate to each other on so many levels and how you can translate that to success for your business’ web presence.

On a side note, remember to be fashionable in all that you do!