Marketing Category
Quick Tip: Make Your Copy Work for You
Written by
Rachael Pierce When you write copy for marketing materials, you need to make it work. You only have one shot to grab your customers’ attention and to make them read what you’ve written. Not only does your copy need to catchy and informative, it needs to be error-free and the best possible writing you can produce. If [...]
Read moreAn Easy Traffic Boost: Contests
Written by
Jacqueline Sinex If you are looking for a way to encourage people to visit (and revisit) your web site, try an age-old marketing tool: a contest. Think of a simple give-away item that relates to your business – small items could be: a book by an industry author, a how-to publication that you wrote, a white paper, [...]
Read moreFashion Trends Your Business Can Actually Use
Written by
Rachael Pierce People are always trying to keep up with the latest trends. Whether it’s the latest trend in handbags or shoes, people are stopping to take notice and see what is emerging on the fashion scene. For all of the fashionistas out there, this post is for you. Let’s take our fashion sense and translate it [...]
Read moreSpecial Care Required Here
Written by
Rachael Pierce Last Thursday, the first finger on my left hand somehow got smashed in the bathroom door and has been in pain ever since. (Literally, I’m still feeling pain now.) I’m not sure if it is just me being clumsy, or if I’m in too much of a rush to do everything. There is an upside [...]
Read moreQuick Tip: Multiple Domain Names
Written by
Jacqueline Sinex Having trouble deciding on a particular domain name to represent your business? Keep in mind that you do not have to decide on just one – you can have more than one domain name pointing to the same web site presence.  Your primary domain is usually the one that you use to advertise on business [...]
Read moreThe Potential of Your Website
Written by
Rachael Pierce Anyone can have a website. However, not everyone has a good one. There lies great potential in your website and there are many ways you can tap into your website’s potential and increase its effectiveness. Make it easy to navigate: You want viewing to be a breeze for your visitors. If navigating your site is [...]
Read moreTap into New Resources: Press on Your Website
Written by
Rachael Pierce Every business needs a media/press kit (the two names are interchangeable). Your media kit is a go-to guide for others to learn about your business. It should be enticing and informative. It should provide viewers with a good snapshot of your company, and make them want to learn more about your company, products and services. [...]
Read moreReinforcing Your Brand
Written by
Rachael Pierce You always hear the term “brand” and “branding,” but have you figured out how that translates to your company? You might think your brand is strong but you should consider giving it a good critique to see if its living up to the expectations you have for it. Your brand is compromised of many elements [...]
Read moreDon’t let your marketing be fooled.
Written by
Rachael Pierce This morning, I got bit by the April Fool’s bug… clocks got set ahead, and I thought I was late. It took me about 10 minutes (and 4 coworkers playing along with the joke later) to get it. It gave us all a good laugh, and it made me start thinking … one thing no [...]
Read moreInteraction is Not an Option
Written by
Bryan Lokey The proliferation of social networking throughout the internet has lead to a sharp increase in social marketing. Whether this marketing comes in terms of social networking profiles, viral videos, or blog entries companies are striving to meet their customers where they are–online. While this type of marketing effort is a necessity, companies have to be [...]
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