Marketing Category
How Your Website Can Help Non-Profits & Charities
Written by
Morgan A creative and effective way for your business to help out non-profit organizations and charities is to use your company’s online resources. Consider some of these ideas: If you don’t already have e-commerce features on your site, you can easily set up a pay pal account to accept online donations without having to purchase complex [...]
Read moreEasy (and free) Link Building Techniques
Written by
Morgan You need “link juice” to increase your site’s ranking in the SERPs. Here are a few easy, free link building tactics that can be used by any business owner! Donate your services to a good cause or have an event that will draw media attention. Remember to take lots of pictures and video for posting [...]
Read moreQuick Tip… The Power of YouTube
Written by
Morgan Still racking your brain to come up with a quick way to build links to your website and increase your online exposure? Fact: YouTube consistently ranks as a Top 5 Search Engine; last month alone it was used by 125.5 million Americans. YouTube, like every search engine, uses its own algorithm and delivers unique results… [...]
Read moreAdvantages of Outsourcing SEM
Written by
Morgan If your company is serious about seeing significant ROI from their search marketing efforts, it’s a good idea to hire an outside firm. Oftentimes, tedious hours of link building and keyword research are assigned to the intern… the secretary will tweet to an audience of three followers once a week… and every once in a [...]
Read moreSocial Media: Not Just a Fad.
Written by
Morgan Fads of the decades: 1960′s: tie-dye, lava lamps, and ouija boards 1970′s: tetherball, pet rocks, and Farrah Faucet hair 1980′s: parachute pants, Rubik’s cube, and Jazzercise 1990′s: Tamagotchi, chat rooms, and spandex 2000′s: Crocs, Hannah Montana, and… social media?? Consider the following (adapted from Erik Qualman’s article, Social Media: Fad or Revolution?): By 2010, Gen [...]
Read moreOnline Mascots
Written by
Jacqueline Sinex As more of your competitors venture onto the Web, you may be searching for ways to stand out from the crowd. One way that companies are connecting with their audiences is through a “mascot”. Your mascot may be a completely fictional character illustration that represents your product or service. Many well known organizations from Jack-in-the-Box [...]
Read moreGot ideas, but no direction?
Written by
Rachael Pierce Our prospective clients often know they want a website, but don’t have any idea what they want in the site or where they should start. When telling them what to prepare for their initial meeting, we often say to just bring ideas. Often times, they actually need help generating what their ideas actually are. Here [...]
Read moreQuick Tips: Interative Media Frenzies
Written by
Jacqueline Sinex 2009 is proving to be a turning point in the number of small business owners who have asked us about using audio and/or video media in their web sites. But while awareness of these interactive mediums have grown, it isn’t always advisable to start plastering video and audio files all over your web site. Remember [...]
Read moreRight Message, Wrong Medium
Written by
Rachael Pierce Okay, you’ve got it. You have the perfect message (and ravishing design to go along with it) and now you are charged with the task of figuring out which medium works best for your message/design. All mediums are not created equal for every message, idea or campaign. Picking the right medium means you have to [...]
Read moreQuick Tip: Make Your Copy Work for You
Written by
Rachael Pierce When you write copy for marketing materials, you need to make it work. You only have one shot to grab your customers’ attention and to make them read what you’ve written. Not only does your copy need to catchy and informative, it needs to be error-free and the best possible writing you can produce. If [...]
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