Marketing Category
Your Internet Stamp: Domain Names
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Brian Disbot Domain names are a key component of every website. Establishing a domain name is one of the first tasks completed when setting up a new site. Making a memorable, effective domain name is easier than you may think. Because this is such an important gateway to your business, here are a few suggestions for picking [...]
Read moreE-commerce: 4 Follow Up Marketing Tips
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Jacqueline Sinex When you have an e-commerce site, you have ample opportunities to re-market to your customer base. Maybe you didn’t know it, but there are several of these opportunities right at your finger tips. 1. Product reminders. Some shopping carts come equipped with this feature, such as Zen Cart. After the checkout process is complete, the [...]
Read moreA Happy Internet: e-Receipts
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Jacqueline Sinex We like to talk about “going green”. People as well as companies are hunting for ways to save the environment, save money, and be more “green”. I have always thought that it seems wasteful to print out so many paper receipts at retail stores. Especially the longer than necessary receipts I get from the pharmacy [...]
Read moreThe Power of Daily Deal Sites
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Jacqueline Sinex The rapid growth of “daily deal” websites like Groupon is truly exceptional. It seems like every time I turn my head to grab the mouse, there is a new ad for another social “deal of the day” or coupon website asking me to register. The list is vast – Groupon, Morgan’s Deals, Living Social, Facebook [...]
Read moreHandling Negative Reviews Online
Written by
Ally Hugg These days, when potential customers want to find out information about your business or service, they turn to the internet. They rely on the Google search results not only for links to your website, but also to see what people are saying about you. By simply typing your business name into the Google search bar, [...]
Read moreTop Tools for the Working Mom
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Jacqueline Sinex In a November 2010 issue of Working Mother magazine, Linkedin was sited as a “top tool” for working moms: “The ability to multitask is a must for the working mom. LinkedIn is one of the tools you can use to maintain your work-life balance while also gleaning key insights from other career minded professionals. The [...]
Read moreWhen People Use Social Media for Business
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Jacqueline Sinex I am intrigued when I learn that regular business professionals are using social media tools like Facebook and Twitter as a primary part of their communication strategy with customers, and in turn actually generating business from it. An October 2010 article published in the Austin American Statesman describes how Austin real estate agents are using [...]
Read moreEmail Marketing with Press Releases
Written by
Jacqueline Sinex I often forget how beneficial press releases can be for a company. You can report nearly anything in a press release, such as a change in your company’s services, a new product, a new employee or owner, a new client or contract, or an award you have received. What better way to spread a press [...]
Read moreBlog Inspirations: Do An Interview
Written by
Ally Hugg With Blog Inspirations we help you find topics to maintain your business blog. Incorporating an interview into your blog post is a great way to create a unique, entertaining and informative article. It is ok if you are at a loss for words – just get somebody else to do the talking! Are you planning [...]
Read moreThis Summer, Visit Your Website
Written by
Ally Hugg It is officially summertime: A time to relax, a time to renew, and most importantly – a time to market your business. For many small businesses, summertime translates to a slow business season. So, why not take this extra time to plan ahead? As much as we might like summer to last forever, we all [...]
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