With Blog Inspirations we help you find topics to maintain your business blog.

Incorporating an interview into your blog post is a great way to create a unique, entertaining and informative article. It is ok if you are at a loss for words – just get somebody else to do the talking!

Are you planning on attending a conference related to your business or industry? This is a great opportunity to speak with professionals in your field who can offer their opinions and advice. If you have access to a list of attendees or speakers, take a look through it and pick out several professionals you are interested in speaking with. If you want to secure your interview, try contacting the people you would like to talk to in advance. This way, you can introduce yourself and let them know the nature of the questions you are interested in asking them. You might ask them to meet you for coffee after the event, or meet you between seminars and workshops. If you do not have access to a list of attendees, you are sure to meet some interesting people while you are there, and most professionals are happy to sit down for a quick interview – especially if they know it is going to be featured on a blog. In addition to bringing your pen and paper, bring a small tape recorder with you, so you can capture your interview and review it later. Recording the interview makes it easier for you to engage in the interview, and you won’t have to scribble notes while trying to talk.

You don’t have to go to a conference to meet people to interview. In fact, you most likely already know many interesting professionals in your industry. Consider requesting an interview from your boss, perhaps your readers would like to hear from someone in an executive seat. You could request an interview from your co-worker, perhaps he or she recently completed an interesting project and you could tell his or her story in your blog post. You can even go through your rolodex and contact people you have met and worked with who may have interesting insight into the future of your industry. You can even interview someone outside of your field, someone in a different specialty – you can always find a way to make the information relevant to your readers.

If you have a topic in mind to write about that you are very interested in, but know little about, you can conduct a panel style interview. Do some initial research on the subject of interest. Formulate some questions you would like answered by those who know the subject best. Also consider questions you think would elicit informative answers for your readers. Then, contact people you would consider experts in the subject. Maybe it is a professor at a local college, a government official, or a small business owner – you can ask each individual the same questions and compare and contrast their responses. This type of investigative interviewing lends itself to a very comprehensive blog post.

So, the next time you have a case of blogger’s block, get out your tape recorder. Your interview is likely to inspire an interesting and informative new post.

So you have some dropdown menus on your website, but you would like to make them a little fancier.  With just a little effort in your stylesheet, you can add a nice transparency effect to the background of the dropdown list.

The css is usually applied to the style id created for the drop down div.  Perhaps it is something like #subnav or #subnav li (which is the list item inside the div).  Just remember if you start making list items transparent, they may look a bit fuzzy.  So you might need to use darker text like black to remain legible.

Opacity is recognized as part of the whole number 1. 1 stands for 100% solid color.  You can really choose any color as the base background, but you made need to experiment with it as you change the opacity.  So if you decide to create a 70% opaque menu, just add this as your line in the css style:

opacity: 0.7;

But wait, it looks lovely in Firefox yet nothing seems to have happened in Internet Explorer.  Still another bit to add:

filter: alpha(opacity=70);

With these 2 lines you have covered most of the commonly used modern browsers, your menu still works, and you have added a little something nifty to the design.

Sometimes a little bit of javascript is necessary to control certain features in a website, such as a simple slideshow element on a page, which was a better choice over the heavy Flash animation.  But as organic SEO becomes more prominent, we must learn to minimize the presence of javascript among our web page code, and strive for “clean” search-engine-friendly code.

Instead of including your javascript directly on the web page, link to it as a source.

In the head of the page, create the script tag, but instead of including the script code within the container of the script tags, link to an external javascript file.  For best organization, store your javascript file in a /js folder (or /scripts or something similar).  Your linked tag will appear in this format:

<script language=”javascript” src=”js/filename.js” /></script>

Now, as your page code is read, this is referenced on one line and the search engines (or other resources) do not need to wade through a long javascript to get to the important meat of your website – the content.

You may not know it but you see the results of the META title and description tags every time you use a search engine.  The title and short description that is displayed on the Search Engine Results Page (or SERP) is actually taken directly from the META tags coded into your site.

META tags are a part of the underlying HTML code that makes up your website. They provide search engines with important information about your site such as page titles, descriptions, and keywords. Unfortunately, properly optimized META tags are often overlooked as many people are unsure of what benefit they provide.

The above example shows the Search Engine Result for the Google Translate page. Notice that they included a relevant description of the page in the title as well as a brief description of what the page offers.

The key with these META tags is to think of them as your billboard on the Search Engine Results Page. The META Title is the headline that grabs peoples attention and the META Description is the short summary that draws them in.

Here are a few tips for working with your own META title and META description tags:

META Title:

• Give each page a unique title
• Make sure the title is relevant to the content on the page
• For maximum compatibility with all search engine make sure your META title is no more than 65 characters
• Think of this as the heading to your “billboard” on the Search Engine Results Page. Try to make the title enticing to the searcher.

META Description:

• Give each page a unique description
• Make sure your META description is relevant to the page and is enticing to searchers
• For maximum compatibility with all search engine make sure your META title is no more than 155 characters
• Think of this as a short advertisement. Engage the searcher with action words.

You need “link juice” to increase your site’s ranking in the SERPs.  Here are a few easy, free link building tactics that can be used by any business owner!

• Donate your services to a good cause or have an event that will draw media attention.  Remember to take lots of pictures and video for posting on social media outlets!
• Write expert articles for an industry newsletter as a guest writer or even become a regular columnist.
• Run a comprehensive search of mentions of your company on the web and if you are not linked, ask for one!
• If you’ve received sincere thanks and praise from a client, ask them to post a link to your site on their personal website or profile.
• Be sure you are linked in the directories of all chambers or business organizations you’re a member of.
• Exchange links with business partners and referral partners.  Make sure you are “fans” of one another.

Twitter is one of the hottest trends on the internet right now. For those of you not in the know, it’s what is called a microblogging service. It’s basically a page that stores any number of text updates, limited to 160 characters maximum. It’s almost like uploading SMS messages for everyone to see, allowing you to follow what your friends and acquaintances are up to 24/7.

You may have even seen little Twitter “badges” on people’s websites. These are little modular paces of code that will display your latest tweet right on your own webpage. It’s a pretty neat widget to have if you have a personal page, or own a business and want to keep your customers updated on your latest specials, but don’t want them to navigate away from your web page.

Putting a Twitter badge on your website is actually really easy, because all the hard stuff is done for you already. After you’ve setup your twitter account , visit this website: TwitStamp.com

Once you’ve customized and fiddled with your shiny new Twitter badge and you deem it satisfactory, simply scroll to the bottom where it says “Use it”. Click the first field that says “HTML”, copy the code, and paste the code, exactly as it is, into your website’s HTML page.

The next time you reload your page, you’ll have a widget displayed, just like it is now, after I inserted the HTML into this blog post.

As you can see, there are a variety of ways in which you can customize your badge, so have fun with it, keep it relevant, and Tweet on!

Are you asking yourself “Is my website down?”

There are many, many different things that can cause a connection error between between you and your website. Just because you can’t load your website, it doesn’t mean that your web hosting server is actually down.

If your web browser is displaying a connection error, try these things before calling your web hosting company:

1) Try connecting to a different website, and refreshing the page.

If you can load the other website correctly, skip to step 2. If not, you have a general internet connection issue, and should contact your internet service provider.

2) Check your domain name registration: www.whois.net

If your WHOIS record shows that your domain name registration is expired, you simply need to renew your registration with your Domain Name registrar, and your website will be back up shortly. If your domain name registration is NOT expired, skip to step 3.

3) Try connecting using your website’s IP address.

If it works, something is wrong with the DNS for your website. You will need to contact your Web Host and let them know that your Domain Name is not resolving correctly.

If you still cannot connect to your website, even using the IP address, you might be blocked by your hosting company’s firewall, and you will need to contact them.

The best way to tell if your website is actually down, or if your issue is specific to your network, computer, or web browser, is to have someone that is connected to the internet from a different network attempt to visit your website. If no one is available, you can visit your website via a proxy server. Connecting to your website via a proxy website will simulate connecting from a network outside your own.

Here is a link to a popular free proxy site:
www.megaproxy.com

If someone from a different network can connect to your website, then your website is functional, but there is a connection issue caused by either your network, computer, or browser. Your hosting company’s firewall might be preventing your computer from accessing their servers as well, so you should give them a quick call and let them know what is going on.

You don’t need to be intimidated by the internet. It’s merely a collection of interconnected websites, and websites are actually very simple things. They are files that people can access through Internet Browsers such as Internet Explorer, Mozilla Firefox, or Google Chrome. See? It’s not so scary when you break it down to its simplest elements.

You will need to do 3 things to make a website and publish it online: Create your Website Files, Purchase Web Hosting Space and Register a Domain Name, and Upload Your Files to a Web Server.

1) Create Your Website Files:

The website files are what visitors see when they visit your website. Basic websites are constructed with HTML code, but if you don’t know how to code HTML, there are programs that build websites in an environment similar to word processors (I.E Microsoft Word) and can generate your HTML files for you. Adobe Dreamweaver is a popular program, but if you’re looking for a free solution, Mozilla has a free HTML editor named SeaMonkey. (You can use any program you want, these are just recommendations).
Download and install the SeaMonkey program on your computer, then open the program.

In the SeaMonkey program, go to File > New > Composer Page.

Starting a New Web Page in SeaMonkey

This is where you can build your web page. Once you’re finished with a page, make sure to Save it. It will automatically save as an HTML document, with the file extension “.html”.

Great! You’ve now created your website files, and they’re saved on your computer. Now you need to find a company to host your files on the internet.

2) Purchase Web Hosting Space and Register a Domain Name:

A Domain Name is the name that will point to your website, such as “example.com” or “example.net”. Web hosting companies have servers that specialize in storing websites for people to access over the internet. Purchase some web hosting space from a company that offers the domain name as well, because it will greatly simplify the process. Some hosts even offer free domain name registration with the purchase of web hosting space. Example: Webii.net

Once you’ve purchased hosting space and a domain name, make sure to ask the company for your “FTP connection information” so that you can move onto step 3.

3) Upload Your Files to your Web Server:

In order to upload the website files that you created in step 1 to the web hosting server space that you purchased in step 2, we’re going to use something called an FTP program. There is a great, free program called Filezilla (made by the brains behind the Firefox web browser), and you can download it here: Download Filezilla

Download the the appropriate file depending on your operating system, install Filezilla on your computer, and open up the program.

In order to connect to your web server, you’ll need the following information, available from your web host: FTP Hostname, User Name, and Password. You can enter this information into the fields at the top of the Filezilla program and click “quick connect”. You should now be connected to your web server.

Connecting to your Web Server

Once you’ve connected, you can use the left window pane to navigate your computer’s files, and you can upload files from your computer to the web server. Ask your web host which directory contains your website files. You will upload the HTML files that you created on your computer onto the web server, into that specific directory.

Now, try visiting your domain name in a web browser. You’re on the web! You see? Publishing a web site onto the internet is easy. Making a web site that looks good? Now that is a different story.

Today we’re going to learn how you can send free SMS Text messages to other people’s mobile phones. In order to do this, we’re going to harness the awesome, unyielding, raw power service of win that is Google Mail (GMail).

1) If you don’t already have one, sign up for a Google Mail Account:

Free Google Mail Account

If you do already have a GMail account, then you can use your existing address, or create a new one just for sending free SMS text messages. Either way, log into your GMail account.

2) You should now be inside your Gmail account. On the upper right hand side of the browser window, click the “settings” hyperlink, and just…

Follow the red arrow!

Click the "Settings" Link in Your GMail menu

then

Click The "Labs" Tab in Your GMail Settings

Scroll down to "gmark" and click enable. Now Scroll to the bottom and click "Save".

then look to

Bottom Left-Hand Corner of Your Screen:

then

Now you’re done!

You can now send SMS text messages to this phone number through your Gmail. Your messages will look like they are coming from a (406) number, and it will have your email, “account@gmail.com” in the message to your friend.

Send Your Free SMS Text Message

Plus…

Your Contact Number is Saved for future Free SMS Text Sessions

Remember, ask your friends before you use this tool, because they might get charged for each message that you send. Otherwise, have at it.  You can now send Free SMS Text Messages to all your friends.

Enjoy!

Easy, just use Photoshop, right? Sure, that would be the easiest way. However, Adobe Photoshop can cost anywhere upwards of a thousand dollars, so this isn’t something that just anyone can use. Most likely, you would have to be at a company, or a school, or have amassed a golden empire not unlike the master of all that is funky, MC Hammer.

This piece is not targeted to that audience. This advice is for someone without a lot of photo editing experience who wants to turn their photo into black and white both quickly and easily (and for free). Fortunately, for people like this, there is a great free online photo editor at www.picnik.com. Let’s say you were MC Hammer, and you had a picture to which you had foolishly applied a golden tone, and now were taking a more artistic direction in your photography, so you wanted to convert it into a black and white photo. How could you do this quickly, easily (and free, most importantly) ?

First, go to the website (http://www.picnik.com). Click on “Get Started Now”. On the home screen, click “Upload a Photo” and choose the picture that you want to edit from your computer’s hard drive.

Under the “Edit” tab (it should be chosen by default) click on the “Colors” button. There should be a couple of sliding bar options that pop up. The one we’re interested in is on the top, and it’s labeled “Saturation.” Click on the slider, and move the bar all the way to the left. Voila! It’s that easy. Your picture should now be rid of any color that it previously had. Now just press “OK”.

Click on the “Save & Share” tab on the right side. Choose your file name and file size, image dimensions, and file format. If all of this is too confusing, just leave all the default options as they are, and click “Save photo.” This will download the newly created black and white version of your picture back to your computer.

It’s that easy, and quicker than slipping into a pair of Hammer Pants. There are a ton of other cool and free photo editing tools on www.picnik.com, so feel free to look around.