E-commerce Category
Compromising for Ecommerce: Order Request Forms
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Jacqueline Sinex Not everyone is prepared for a large e-commerce website development project. Done right, a shopping cart driven website can be rewarding for a business, but it is also an involved project and it requires some comfort with the idea of managing orders online. In other cases, a company may produce too many special order kinds [...]
Read moreE-commerce: 4 Follow Up Marketing Tips
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Jacqueline Sinex When you have an e-commerce site, you have ample opportunities to re-market to your customer base. Maybe you didn’t know it, but there are several of these opportunities right at your finger tips. 1. Product reminders. Some shopping carts come equipped with this feature, such as Zen Cart. After the checkout process is complete, the [...]
Read moreE-commerce: Getting Your Sales On
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Jacqueline Sinex So now your e-commerce website is done and launched. Congratulations! Oh, but wait a minute – you need orders? Yes, that’s right, the Internet is a beautiful thing, but it isn’t a leprechaun. You have to market your website to bring traffic to it, and you need to pay attention to certain things to convert [...]
Read moreE-Commerce: Cart or Horse
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Jacqueline Sinex I believe in e-commerce. Meaning, I believe that people can succeed selling a product or service online. In fact, I have seen in work – even for products that were invented in garages. But I also know that having a successful e-commerce venture requires a lot of preparation on the part of the merchant. You [...]
Read moreA Happy Internet: e-Receipts
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Jacqueline Sinex We like to talk about “going green”. People as well as companies are hunting for ways to save the environment, save money, and be more “green”. I have always thought that it seems wasteful to print out so many paper receipts at retail stores. Especially the longer than necessary receipts I get from the pharmacy [...]
Read moreQuick Sell Multiple Products
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Jacqueline Sinex One of the things I like best about Magento shopping cart software, is its forward-thinking about different types of products and how e-commerce can be used for a variety of businesses, not just a standard one-off shippable product. Magento comes with an easy way to create several product “types” including “simple” products, which are the [...]
Read moreMaking the Multi-Address Checkout Link Pretty on the Magento Cart Page
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Jacqueline Sinex In a default Magento setup with a basic theme, Magento includes an option to “Checkout with Multiple Addresses”. This is styled as a plain-Jane blue link (no offense, Jane). Especially if you turn off One-page checkout (and only want to use multi-checkout), this link remains bland and unnoticeable. No more bright orange Checkout button. Styling [...]
Read moreWhat’s Great About…
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Jacqueline Sinex Authorize.net. In our years of e-commerce development we have worked with a variety of payment gateways to integrate a business’s credit card processing service with a web site. Authorize.net is currently one of the most popular gateway services available, making it very easy to install for almost any shopping cart. Most software already has a [...]
Read moreWhat’s Great About…
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Jacqueline Sinex …Zen Cart This shopping cart software can be a web designer’s dream. The software was well thought-out by it’s developers and is managed mostly with stylesheets, making custom layouts within close reach; opposed to a less flexible shopping cart that requires heavy programming to modify the look and feel. Furthermore, developers will be pleased to [...]
Read moreThe Online Payment Low-Down
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Jacqueline Sinex So where in the world do you get started with accepting payments online? What about PayPal, and what about other credit card services? What’s the difference? There are many ways to equip your web site with “e-commerce”. From sophisticated shopping carts to one-step order forms, thousands of businesses successfully make that step into the e-commerce [...]
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