Author Archive
The Potential of Your Website
Written by
Rachael Pierce Anyone can have a website. However, not everyone has a good one. There lies great potential in your website and there are many ways you can tap into your website’s potential and increase its effectiveness. Make it easy to navigate: You want viewing to be a breeze for your visitors. If navigating your site is [...]
Read moreTap into New Resources: Press on Your Website
Written by
Rachael Pierce Every business needs a media/press kit (the two names are interchangeable). Your media kit is a go-to guide for others to learn about your business. It should be enticing and informative. It should provide viewers with a good snapshot of your company, and make them want to learn more about your company, products and services. [...]
Read moreReinforcing Your Brand
Written by
Rachael Pierce You always hear the term “brand” and “branding,” but have you figured out how that translates to your company? You might think your brand is strong but you should consider giving it a good critique to see if its living up to the expectations you have for it. Your brand is compromised of many elements [...]
Read moreImprove your communication
Written by
Rachael Pierce It is important to always stay in communication with your internal and external constituents, prospects and users. Regardless of what is going on (bad economy or not), it is imperative that you keep the rapport up and stay talking. You always want your brand and company to be present in peoples’ minds. There are few [...]
Read moreDon’t let your marketing be fooled.
Written by
Rachael Pierce This morning, I got bit by the April Fool’s bug… clocks got set ahead, and I thought I was late. It took me about 10 minutes (and 4 coworkers playing along with the joke later) to get it. It gave us all a good laugh, and it made me start thinking … one thing no [...]
Read morePersonalized Messages Make All the Difference
Written by
Rachael Pierce Personal touches make a world of difference. It builds a different kind of rapport with clients when they get something handwritten from you, rather than a sterile, cold (and maybe generic) emails. It seems simple and it seems like it wouldn’t make that big of a difference, but believe me it does. Think about how [...]
Read moreKnowing what your customers think is a good thing.
Written by
Rachael Pierce Now more than ever it is important to have happy customers. Happy customers usually remain customers and are often more likely to spread the word (and I mean the good stuff) about your business. A good way to use your happy customers to generate a bit of buzz about your business is to ask them [...]
Read moreWacky Wednesday in the PR House: Series 1, Part 4: Creating an Effective PR Plan
Written by
Rachael Pierce Like all good things in life, even this series must come to an end. The good news? Wacky Wednesday in the PR House will be coming at you with fresh topics next week (and every Wednesday after that). This week is a busy week and we are covering the last six elements of an effective [...]
Read moreQuick Tip: Make Social Media Work for You
Written by
Rachael Pierce Everyone is talking about social media and how it can help your business. You’ve joined the bandwagon and are diving deep into the social media world, but is that enough? To make social media work. you’ve got to do more than just sign up. You have to be worth following! You want to make yourself [...]
Read moreWacky Wednesday in the PR House: Series 1, Part 3: Creating an Effective PR Plan
Written by
Rachael Pierce Wacky Wednesday is in full swing and ready to pick up right where we left off last week with the next three elements of your communication plan. Featured this week: Message (RESPECT…find out what it means to me) Goals (we aren’t climbing Mt. Everest, at least not yet.) Objectives (didn’t we already decide on Mt. [...]
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