Author Archive
Got ideas, but no direction?
Written by
Rachael Pierce Our prospective clients often know they want a website, but don’t have any idea what they want in the site or where they should start. When telling them what to prepare for their initial meeting, we often say to just bring ideas. Often times, they actually need help generating what their ideas actually are. Here [...]
Read moreRight Message, Wrong Medium
Written by
Rachael Pierce Okay, you’ve got it. You have the perfect message (and ravishing design to go along with it) and now you are charged with the task of figuring out which medium works best for your message/design. All mediums are not created equal for every message, idea or campaign. Picking the right medium means you have to [...]
Read moreQuick Tip: Make Your Copy Work for You
Written by
Rachael Pierce When you write copy for marketing materials, you need to make it work. You only have one shot to grab your customers’ attention and to make them read what you’ve written. Not only does your copy need to catchy and informative, it needs to be error-free and the best possible writing you can produce. If [...]
Read moreCreating Your Own Media Advisory
Written by
Rachael Pierce Media advisories are different from press releases, even though they often include some of the same information. As the name implies, it is an advisory to give the media a heads up on something that is coming in the future. Typically, it is sent out prior to the press release (typically a press release announces [...]
Read moreUnexpected Surprises
Written by
Rachael Pierce There was a pull at our office door earlier today. It was quickly followed by the peaking of a head through our window and me realizing their was a Domino’s delivery person at our front door. My mind was quickly perplexed. Typically I am the one who orders for our company luncheons, or I am [...]
Read moreQuick Tip: Your Call to Action
Written by
Rachael Pierce Never assume your customers know what you want them to do. You have to make it fool-proof for them. You have to spell it out for them – in black and white. Think about it like this: first, customer reads your copy; then the customer does “X” task. X task is what you want them [...]
Read morePutting Yourself Out There (p.s. Don’t be afraid)
Written by
Rachael Pierce Sometimes you just have to put yourself out there! It’s that simple. We can’t walk around in a cocoon. We have to make ourselves available for our colleagues, customers, family, friends and even strangers. You never know when you are going to meet someone – and when that someone is particularly important for you to [...]
Read moreIt’s All About Networking: Building & Maintaining What You Have
Written by
Rachael Pierce We all have a designated contact sphere that we constantly pull from to refer ourselves, friends and colleagues to when they are in need of a specific service. I know if I need promotional products, I call Linda. If I need my car fixed, I call Dell. You get the idea. They aren’t just another [...]
Read moreFashion Trends Your Business Can Actually Use
Written by
Rachael Pierce People are always trying to keep up with the latest trends. Whether it’s the latest trend in handbags or shoes, people are stopping to take notice and see what is emerging on the fashion scene. For all of the fashionistas out there, this post is for you. Let’s take our fashion sense and translate it [...]
Read moreSpecial Care Required Here
Written by
Rachael Pierce Last Thursday, the first finger on my left hand somehow got smashed in the bathroom door and has been in pain ever since. (Literally, I’m still feeling pain now.) I’m not sure if it is just me being clumsy, or if I’m in too much of a rush to do everything. There is an upside [...]
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