Authorize.net.

In our years of e-commerce development we have worked with a variety of payment gateways to integrate a business’s credit card processing service with a web site.  Authorize.net is currently one of the most popular gateway services available, making it very easy to install for almost any shopping cart.  Most software already has a module available to integrate with this service, which saves both your development team and you time and money.

Love it or hate it, social networking is an essential aspect of business in the 21st century.  Social networking not only keeps you informed with regards to what your customers and competition are up to, but it is also one of the easiest ways to enhance brand awareness and credibility… or hurt it.  Pay attention to these tips that will help business owners obtain all the advantages social networks have to offer, while avoiding the potential hazards.

• We have two ears and one mouth for a reason… be sure to do more “listening” through your social networks than you do “speaking.”
• Keep it fresh.  Be sure to always have new and interesting content to keep your online audience engaged.  Try creating a routine, i.e. three facebook wall posts, three tweets, and three blog articles per week.
• Continuously build your social network by adding fans, customers, colleagues, networking partners, and other industry professionals.
• Maintain the same level of professionalism online as you do offline.
• Get involved in forums and discussions; if you read a comment about your business, respond!  Take this unique opportunity to directly interact with your customers and see what they have to say!

The following are social networks you and your employees should be utilizing:

-Your company should have a facebook fan page and a twitter account that are updated every couple of days.

-Create a LinkedIn profile for your business and encourage your employees to set up accounts to network with one another and other professionals.

-Blog, Blog, Blog.  You are an expert in your industry, right?  Well, share your expertise with the rest of us!

-Upload infomercials, promotions, or viral videos to YouTube.

-Create a Wiki for your business.

-List your business in local reviews/guides/forums.

-Add “share” links and badges to your website.

There are literally countless ways to interact via social networks.  If you haven’t already hopped on the social networking bandwagon, it’s not too late… but hurry!  As always, if you find yourself overwhelmed and in need of professional help, the experts here at WEBii are always happy to assist!

…Zen Cart

This shopping cart software can be a web designer’s dream.  The software was well thought-out by it’s developers and is managed mostly with stylesheets, making custom layouts within close reach; opposed to a less flexible shopping cart that requires heavy programming to modify the look and feel.  Furthermore, developers will be pleased to see the impressively organized code for this program, complete with a smart override system.

If your company is serious about seeing significant ROI from their search marketing efforts, it’s a good idea to hire an outside firm. Oftentimes, tedious hours of link building and keyword research are assigned to the intern… the secretary will tweet to an audience of three followers once a week… and every once in a while, an article will be posted to the company blog.  Newsflash: This strategy will not get you anywhere.

It is unlikely that anyone around the office has the time or skill set to manage a successful SEM campaign.  Unless your company has hired a full time, in-house SEM expert, it is in your best interest to consider outsourcing at least some of these tasks.  Consider which aspects of your SEM campaign you wish to hand over to the experts: Search Engine Optimization? PPC? Social Media?  Most firms will offer a package deal that includes all these components.

Outsourcing your search engine marketing is one of the best investments your company can make.  It will end up saving you a lot of time, a lot of money, and a lot of headaches.  Ready to give it a shot?  Call one of our SEO specialists at WEBii and get started today!

…Joomla

With a long established history and a stable, growing community of supporters, this content management software is still a popular favorite.  The software has a large database of existing modules and other add-ons that extend its functionality quite easily.  There are several dedicated developers and software firms who actively provide support services, commercially licensed modules, and customization options.

Quick Thought: Who is your web site for?

Thinking about who your most appropriate target audience is, will greatly help you achieve something with your web presence.

For example, your target client is not just “a home owner” – it’s “the owner of a home valued at $500,000 or more, in Adair county”.  Maybe people in this area with this kind of property are likely to have a high-speed connection, expect a high-end web design presentation, and prefer to fill out applications online.  This tells you that you may benefit from hiring a professional web designer to custom develop your online brand and create an easy online application system that streamlines your leads.