Opting For A Professional

Would you ever consider asking a friend to fly the airplane so you could get to your destination cheaper?  What about a part-time student pilot?

Unless you are a dare devil, I imagine you said no.

This is a point I like to make when I hear that someone has decided to “save money” but having their friend, or friend’s friend, or a part-time student – do their web site.  Sure, there is some new and upcoming talent out there, and there always will be people aspiring to be a web designer.  But what about your business?  How much does it mean to you?  Is your marketing worth so little to your business that you would risk it on an inexperienced, part-time, and possibly unreliable person?

I put “save money” in quotes because, unfortunately, there are many occassions when a business owner does go this route and finds out later that they lost money

- all that time that went by when the web site still wasn’t complete and no one could visit it…
- the poor results of a badly designed or badly coded web site, which actually scared away customers…
- a not-so-professional designer who stole copyrighted images and the owner later found themselves fined by the stock photo company…

The truth is, there is great value in hiring a professional web site designer/developer to create an attractive, functional web site, that actually markets you well on the Web.  The Internet is different than other marketing media, and your professional web developer will understand and strategize that for you.

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