Archive for July, 2009
Right Message, Wrong Medium
Written by
Rachael Pierce Okay, you’ve got it. You have the perfect message (and ravishing design to go along with it) and now you are charged with the task of figuring out which medium works best for your message/design. All mediums are not created equal for every message, idea or campaign. Picking the right medium means you have to [...]
Read moreThe Online Payment Low-Down
Written by
Jacqueline Sinex So where in the world do you get started with accepting payments online? What about PayPal, and what about other credit card services? What’s the difference? There are many ways to equip your web site with “e-commerce”. From sophisticated shopping carts to one-step order forms, thousands of businesses successfully make that step into the e-commerce [...]
Read moreQuick Tip: Make Your Copy Work for You
Written by
Rachael Pierce When you write copy for marketing materials, you need to make it work. You only have one shot to grab your customers’ attention and to make them read what you’ve written. Not only does your copy need to catchy and informative, it needs to be error-free and the best possible writing you can produce. If [...]
Read moreOpting For A Professional
Written by
Jacqueline Sinex Would you ever consider asking a friend to fly the airplane so you could get to your destination cheaper? What about a part-time student pilot? Unless you are a dare devil, I imagine you said no. This is a point I like to make when I hear that someone has decided to “save money” but [...]
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