Archive for June, 2009
Creating Your Own Media Advisory
Written by
Rachael Pierce Media advisories are different from press releases, even though they often include some of the same information. As the name implies, it is an advisory to give the media a heads up on something that is coming in the future. Typically, it is sent out prior to the press release (typically a press release announces [...]
Read moreUnexpected Surprises
Written by
Rachael Pierce There was a pull at our office door earlier today. It was quickly followed by the peaking of a head through our window and me realizing their was a Domino’s delivery person at our front door. My mind was quickly perplexed. Typically I am the one who orders for our company luncheons, or I am [...]
Read moreQuick Tip: Your Call to Action
Written by
Rachael Pierce Never assume your customers know what you want them to do. You have to make it fool-proof for them. You have to spell it out for them – in black and white. Think about it like this: first, customer reads your copy; then the customer does “X” task. X task is what you want them [...]
Read morePutting Yourself Out There (p.s. Don’t be afraid)
Written by
Rachael Pierce Sometimes you just have to put yourself out there! It’s that simple. We can’t walk around in a cocoon. We have to make ourselves available for our colleagues, customers, family, friends and even strangers. You never know when you are going to meet someone – and when that someone is particularly important for you to [...]
Read moreAn Easy Traffic Boost: Contests
Written by
Jacqueline Sinex If you are looking for a way to encourage people to visit (and revisit) your web site, try an age-old marketing tool: a contest. Think of a simple give-away item that relates to your business – small items could be: a book by an industry author, a how-to publication that you wrote, a white paper, [...]
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