Archive for April, 2009
Are Meta Tags Important?
Written by
Jacqueline Sinex A lot of web site owners hear the term “meta tag” at some point and aren’t really sure what it is. Then they start to panic and wonder if their web site designer included this. This topic can be rather extensive, so I will just cover some brief points. Firstly, there are many types of [...]
Read moreTap into New Resources: Press on Your Website
Written by
Rachael Pierce Every business needs a media/press kit (the two names are interchangeable). Your media kit is a go-to guide for others to learn about your business. It should be enticing and informative. It should provide viewers with a good snapshot of your company, and make them want to learn more about your company, products and services. [...]
Read moreReinforcing Your Brand
Written by
Rachael Pierce You always hear the term “brand” and “branding,” but have you figured out how that translates to your company? You might think your brand is strong but you should consider giving it a good critique to see if its living up to the expectations you have for it. Your brand is compromised of many elements [...]
Read moreImprove your communication
Written by
Rachael Pierce It is important to always stay in communication with your internal and external constituents, prospects and users. Regardless of what is going on (bad economy or not), it is imperative that you keep the rapport up and stay talking. You always want your brand and company to be present in peoples’ minds. There are few [...]
Read moreDon’t let your marketing be fooled.
Written by
Rachael Pierce This morning, I got bit by the April Fool’s bug… clocks got set ahead, and I thought I was late. It took me about 10 minutes (and 4 coworkers playing along with the joke later) to get it. It gave us all a good laugh, and it made me start thinking … one thing no [...]
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