Archive for March, 2009
Interaction is Not an Option
Written by
Bryan Lokey The proliferation of social networking throughout the internet has lead to a sharp increase in social marketing. Whether this marketing comes in terms of social networking profiles, viral videos, or blog entries companies are striving to meet their customers where they are–online. While this type of marketing effort is a necessity, companies have to be [...]
Read morePersonalized Messages Make All the Difference
Written by
Rachael Pierce Personal touches make a world of difference. It builds a different kind of rapport with clients when they get something handwritten from you, rather than a sterile, cold (and maybe generic) emails. It seems simple and it seems like it wouldn’t make that big of a difference, but believe me it does. Think about how [...]
Read moreOnline Newsrooms
Written by
Jacqueline Sinex Yet another example of how to use your web site as a communications platform, rather than just a marketing tool: a newsroom. More commonly seen in websites for mid-size and large corporations, a newsroom serves many purposes. From a PR stand point, it fortifies messages you have already spread to the public. From a Marketing [...]
Read moreHow To: Send Free SMS Text Messages
Written by
Bobby Martinez Today we’re going to learn how you can send free SMS Text messages to other people’s mobile phones. In order to do this, we’re going to harness the awesome, unyielding, raw power service of win that is Google Mail (GMail). 1) If you don’t already have one, sign up for a Google Mail Account: Free [...]
Read moreKnowing what your customers think is a good thing.
Written by
Rachael Pierce Now more than ever it is important to have happy customers. Happy customers usually remain customers and are often more likely to spread the word (and I mean the good stuff) about your business. A good way to use your happy customers to generate a bit of buzz about your business is to ask them [...]
Read moreHow the Web Fuels Efficiency
Written by
Jacqueline Sinex While your site is always a marketing tool, it is also a resource that will improve the efficiency of your internal operations. One good example of this is online registration documents. This is perfect for medical practices and consulting firms. Consider This: Include PDF versions of all of your standard ‘new customer’ documents on the [...]
Read moreHandle them carefully…
Written by
Bobby Martinez “Handle them carefully, for words have more power than atom bombs.â€Â -Pearl Strachan What’s in a font? In a world flooded with visual communication our senses are inundated daily by an incalculable volume of typography. For those unfamiliar with the term, typography is the study and application of communication through the media of words, letters, [...]
Read moreWacky Wednesday in the PR House: Series 1, Part 4: Creating an Effective PR Plan
Written by
Rachael Pierce Like all good things in life, even this series must come to an end. The good news? Wacky Wednesday in the PR House will be coming at you with fresh topics next week (and every Wednesday after that). This week is a busy week and we are covering the last six elements of an effective [...]
Read moreQuick Tip: Make Social Media Work for You
Written by
Rachael Pierce Everyone is talking about social media and how it can help your business. You’ve joined the bandwagon and are diving deep into the social media world, but is that enough? To make social media work. you’ve got to do more than just sign up. You have to be worth following! You want to make yourself [...]
Read moreWhat’s in a Brand?
Written by
Bobby Martinez So what can a design team do for your brand? Understanding this lies at the very heart of why design exists, and what designers actually do.
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