Archive for February, 2009
Making Your Site a Hotrod
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Bobby Martinez A magical thing seems to occur between the moment when a web design is realized as a flat graphical image, and when it is posted live as a structured web site. In my years in art school I met many fantastic designers who could plan and execute the first half of this process, but had [...]
Read moreHow To: Stop Search Engines From Indexing Certain Pages
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Bobby Martinez Did you know that you can stop Google from indexing certain pages in your website? You can, with a certain tool called “robots.txt” Robots.txt , as you might have already guessed, is a text file that you can put on your website that will direct programs that crawl the web (web crawling bots) and give [...]
Read moreWacky Wednesday in the PR House: Series 1, Part 2: Creating an Effective PR Plan
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Rachael Pierce Happy Wednesday, folks! Wacky Wednesday in the PR House is back for Part 2 of our first series. In case you missed last week, this series is all about developing an effective PR Plan. For those students who missed class last week… check out what we talked about here. Let’s pick up where we left [...]
Read moreQuick Tip: Mr. Tweet Can Get You Followers
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Bryan Lokey Twitter is very similar to a large group conversation in that you must talk to people in order for them to talk to you. So as you try to build your twitter network remember that the same rules of social dynamics apply. To be worth following you must be interesting, participate in conversations, offer valuable [...]
Read moreCreate a Homepage That Sells
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Jacqueline Sinex Simple is good, but beware of oversimplifying. A homepage needs to be more than just one picture of your product with an “enter” link. Gone are the 1990′s. You need to design your homepage for 2 audiences – your visitors (humans) and the search engines (robots). Here are some tips: Include a brief yet specific [...]
Read moreHow To: Create a Rollover Link with CSS
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Bobby Martinez One of the easiest and neatest tools that you can utilize for web design is the rollover link. You’ve probably seen a link that will change size, color, or take on an underline when you roll your mouse over the link. This creates easy navigation for the user, and can highlight an otherwise plain design. [...]
Read moreWacky Wednesday in the PR House: Series 1, Part 1: Creating an Effective PR Plan
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Rachael Pierce We all need to have a plan. A plan to do the laundry. A plan to exercise. A plan keep in touch with friends. A plan for your PR campaign. We need plans. Some of them are more trivial that others – a plan for your PR is not one of them. In order to [...]
Read moreQuick Tip: SEO for Firefox Add-on
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Bryan Lokey What tools do you use to evaluate your sites SEO? Hopefully by now you know that Search Engine Optimization (SEO) is important for increasing your site rank with search engines. When trying to increase your site ranking and boost your SEO it is important that you have a clear sense of your rankings so you [...]
Read moreEasy Internet Marketing Part 1: Online Forums
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Jacqueline Sinex Even the most unusual hobbies have community websites dedicated to connecting people with similar interests. Do some quick searching and you are bound to find at least one forum related to your industry – or better yet, related to your target audience. If you are selling baby products, then joining a forum dedicated to new [...]
Read moreThe House that WordPress Built.
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Bobby Martinez Blogs, content management systems, and forums represent the bleeding edge of website functionality. Gone are the days when static content was needed merely to establish internet credibility; websites with unchanging information are soon eclipsed by peers with news updates, opinions, and reasons for return viewers to interact with one another. With this in mind, I’ve [...]
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