Make Your Web Site a Touch Point

Many marketing experts will advise you to have multiple “touch points” for you customers and prospects – some way to contact those people repeatedly and keep you in their minds.  You might mail a postcard, make a follow up phone call, or even visit their doorstep.  But remember that your web site should also serve as a communications tool.

So, how can you add interest to your web site that will encourage people to revisit?

• Write a regular blog.
  Pose as an industry expert.  Write about everything under the sun that you know about your business, your experiences servicing customers, and tips that help your customers enjoy your products more.  You can even write quick blurbs about that special sale.  Schedule yourself to write on any reasonable schedule – maybe daily, weekly, monthly, or even quarterly.  The more content you write, the more exposure you will get on the World Wide Web.
• Create e-newsletters with links to certain web pages.
  An e-newsletter can be an effective marketing tool that brings “teaser” information to someone’s inbox and invites them back to your web site for more details.  Your newsletter can even be related to your blog articles, helping you streamline the writing process.
• Run a promotion or contest on your web site.
  Create an attractive web page for a special promotion with a small door prize.  Ask your guests to fill out a simple online form to participate.  Remember you can include the option to subscribe to your newsletter in the form, and you can follow up with an e-newsletter that announces the winner.

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