Why Your Perfect Domain Name is No Longer As Valuable
by Jacqueline SinexTuesday, June 11th, 2013
You have a great business selling shoes in Nowhereville. You search the web and find out ShoesNowhereville.com is available! You can’t believe it, and start shaking with excitement. But wait…before you lean your online marketing on what seems like a perfect domain name. Google made a significant update known as the “exact match domain” loophole [...]
Adding Case Studies to Your Website
by Jacqueline SinexMonday, April 22nd, 2013
Case studies are a powerful tool for business. A good case study is basically a testimonial coupled with an explanation of what you do. If you are a service business, or in a business-to-business industry, it can be difficult to convey to prospects what they will get and how they will benefit from being your [...]
How to Create SEO Content with Meaning
by Brian DisbotTuesday, April 16th, 2013
Keywords change in strength and effectiveness every month. Whether it’s a rise or fall, it can seem like a hassle to work keywords and generate SEO into text worth reading on a site. Simply scattering keywords like buckshot onto a page can generate some attention, but it’s not the kind people can appreciate or even [...]
Designing a Great MeetUp Page
by Jacqueline SinexMonday, April 8th, 2013
MeetUp.com, the popular and rapidly growing community for group gatherings, updated their design tools in April 2013. Many of us participate in business related events on Meetup to network with area professionals, meet like-minded experts and connect with our communities. It can also be quite fun to help manage a Meetup. Meetup provides a strong platform [...]
Symptoms of A Bad Blog & How To Fix It
by Brian DisbotFriday, April 5th, 2013
We can all recognize ‘good’ blogs when we see them, but we might not instantly know why we consider some blogs to be better than others. In general, there are two things that make a blog ‘good,’ or worth reading: interesting or educational topics and easy to understand writing. When hunting for a good read, [...]
Mobile Theme Design for WordPress
by Jacqueline SinexMonday, March 25th, 2013
“Mobile-friendly” is a buzz word lately with businesses. Small businesses want to know how to easily develop an attractive mobile website. If you have a WordPress-based website, updating your web design with mobile friendliness may be easier than you think. WordPress software is easily customized using “themes”. Your website has some type of theme designed around [...]
What Merchants Want in E-commerce
by Jacqueline SinexWednesday, March 20th, 2013
Over the years, I have had a lot of conversations about e-commerce. Most of these conversations start out with a merchant (a business trying to sell something) expressing a desire to sell online, but having no grasp of where to start. They just know they want to sell products. So then we start talking about [...]
Influencing Information
by Joey McGirrMonday, March 18th, 2013
Information is a very valuable commodity. The information age has created a world where almost all the knowledge of mankind is only a Google/Wikipedia search away. What do you do with all this information? Answer: Enter the age of Connectivity! The number of people you influence can change the game overnight. Imagine this scenario: Two [...]
Dominating SEO
by Brian DisbotWednesday, March 6th, 2013
A strong web presence can do wonders for any business. From attracting new customers to keeping loyal ones up-to-date on new or improved products and services, an online marketing plan can serve as a major expediter to delivering quality information and customer service. However, business owners do not always have the time to maintain a rigorous [...]
Relaunching A Website with a New Domain Name
by Jacqueline SinexFriday, March 1st, 2013
It seems like lately, many companies and non-profit organizations are rebranding. The rebranding effort often includes a completely new domain name. When you say it out loud, changing a name seems simple. But when it comes to websites, a domain name change could have major impact on your website’s accessibility and search engine marketing (SEO). [...]
